Cybersecurity Measures for Your Business by Sagar-Ganatra

In August, the Senate voted down the Cybersecurity Act of 2012 with a vote of 52-46, just shy of the 60 votes it needed to pass. The bill was an effort to ensure hackers couldn’t gain access to the computer networks of private companies. It would have also made it easier for private businesses to share critical data and information with the government regarding cyber threats.
The types of businesses that would have been affected by the bill included any that contained “critical infrastructure,” which means that access to the company’s assets could lead to the halt of life-sustaining services (such as food, energy, or water), widespread economic damage, or the degradation of national security capabilities in general.
Even though the bill stalled in the Senate, and in spite of the growing and obvious cyber threat, not all businesses are taking even basic preventative steps. Without proper preparation, these companies risk losing critical data. Below are a few things any business can do to improve its security now.

1. Translate Security Answers to Another Language

Many times, security questions such as “What is your favorite book?” are much easier to break than passwords because they are susceptible to social engineering. Consider translating your answers to another language by using free online translation tools. Switching this up can serve to deter a hacker who may assume you’re sticking to only one language.

2. Start Passwords with a Space

Many modern password cracking tools, like Cain & Abel, do not take spaces into account simply because they aren’t common in passwords. Adding one to your password can throw off complex hacking software. Spaces carry other benefits, too. If you need to write your password down, only you will know a space is also needed at the front or end of it.

3. Don’t Depend on Just AES 256 Encryption

With just a few clicks, AES 256 encryption allows anyone using a PC or Mac to encrypt their files and protect them with a password. That said, there are holes, because AES 256 encryption is only as strong as the master password being used for the encryption. For example, if no randomness is used on data encrypted with AES 256, it is susceptible to the TLS CBC IV attack.

4. Do not use NTLM if the Underlying Protocol is Insecure

If you are accessing a site via HTTP or FTP — both protocols for exchanging files over the internet — never enter your credentials in a Windows authentication popup. Unlike HTTP or FTP, HTTPS and SFTP ensure data being sent from the host computer to the receiver isn’t available in plain text. HTTPS and SFTP ensure the entire transmission is encrypted, so no outside eyes can access usernames and passwords.

5. Use Drive Encryption Software

Use drive encryption software such as BitLocker on all machines. Even if you format your hard drive, sensitive data can easily be recovered from a machine if it is lost or stolen. Drive encryption software is a simple way to prevent this from happening, because it encrypts every bit of data on a storage volume.

6. Create the Right Strong Password

Know that modern computers can break long passwords if they aren’t complex. Creating a strong password is more than just using a longer password or replacing letters with similar-looking numbers. The reason that some passwords take longer to crack is because the “key space” (number of possible permutations) is larger if a password is longer. For instance, a password like “123456789” can be cracked in 15 minutes on a desktop computer, or instantly on a “super” computer. A password like “r3Dcr0W5” takes six years to crack on a desktop and 31 minutes on a super computer. Something more complex, like “%ZBGbv]8g,” takes three years to crack on a super computer.

Free Tricks to Make Facebook Better

Facebook is by far the largest social network on the web. While Mark Zuckerberg has made plenty of great calls in its design, the site — and the way people use it — isn’t as streamlined as it could be.
These 20 tips, tricks and tools will give help take your Facebook experience to the next level. From simple settings options you may have overlooked, to browser plug-ins dedicated to making the social network even better, you’re sure to find something on this list that will make your Facebook time even more addicting than it already is.

Tweak Your Facebook Settings

1. Appear Offline to Certain Friends
By opening your Facebook chat window, clicking the settings icon in the upper right corner and then navigating to “Advanced Settings,” you can customize your chat experience by appearing offline to certain people on your friends list. This tweak will be especially helpful for those of you with chatty acquaintances who like to talk your ear off when you’re online.


2. Reposition Your Timeline Photos
When uploading a new photo, it might not always appear on your feed the way you intended. Particularly long or wide photos have a tendency to be cropped awkwardly, but you can fix this rather easily. By clicking “Edit Photo” from your Timeline page, you gain access to a “Reposition Photo” option. Using this tool, you can move your photo around the preview window so that it appears as you intended.

3. Add Photos to Your Worldly Travels
If you’re a fan of Facebook’s “Places” feature, you can very easily decorate it with pictures to show off your various activities all over the world. On the main Places page, simply click “Add Photos to Map” and start tagging away! If you frequently upload photos directly to your Facebook profile using a mobile app for iPhone or Android, you might find that your map is already pretty well populated.

4. Easily Hide App Notifications
By going into your account settings, navigating to the “Notifications” tab on the left side of the page, you can browse the applications that have permission to populate your news feed. If find that a friend has spammed your feed with an excessive number of app notifications, simply deactivate the offending app. It’s easier than breaking off the friendship.


5. Upload Photos in High Resolution
Sometimes you’ll find that a gorgeous photo you wanted to share with your friends appears tiny and blurry after adding it to your social network profile. Remedy this by going into your Facebook albums and, before uploading a photo, click the “High Quality” box.

6. Use the “View As” Option to Tweak Your Appearance to Specific Friends
Knowing what your friends can see on your Facebook Timeline is an invaluable tool to ensuring your virtual reputation stays intact. From your Timeline page, click the settings icon next to “Activity Log” and then click “View As.” From here you’ll be able to see what specific friends see when they visit your page.

7. Download Your Entire Facebook History
Ever wanted to browse your entire Facebook profile at once — including every status update you’ve ever submitted? Facebook makes it easy. Under your Account Settings page, a small link will appear at the very bottom of the options list. Click “Download a copy of your Facebook data” to begin the process of securing your entire archive.

8. Forward Your Facebook Conversations
Having to repeat yourself is annoying in day-to-day life, and it’s even more of a bother when online. Rather than copying and pasting directions or instructions to multiple people, click the “Actions” tab at the top of any Facebook message thread to access the option to forward it to others. Ta-da! No more double-talk!


9. Turn Chat Sign-in Off by Default
Can’t stand endless chat when you’re simply browsing your status updates? No problem. Click the settings icon in the main Facebook chat window, and click “Turn off chat” to have all future messages sent to your inbox, rather than pop-up in realtime on your screen.

10. Use Facebook to Design Your Business Card
If you’ve put a lot of work into making your Timeline page reflect exactly who you are, consider using it as a pre-designed business card. Clicking the “About” link — located under your name on your Timeline — lets you browse your social network details. In the Contact Info window is a small business card icon that will direct you to Moo.com, where you can customize a Facebook-flavored business card and place an order.

Web Tools That Optimize Facebook

11. Analyze Your Facebook History With Wolfram Alpha
For the most comprehensive breakdown of your entire Facebook history, Wolfram Alpha can’t be beat. Simply type “Facebook Report” into the main search bar, approve the app’s use of your Facebook data and wait for the system to break down your history. Once it’s finished, you’ll be treated to a seemingly endless number of graphs and data points showing your update history, most-liked photos and much more.

12. Schedule Facebook Updates With Sendible
Believe it or not, thieves are big fans of Facebook. By finding out when you’ll be away from your home, security experts believe would-be robbers target those who go on a Facebook hiatus. Sendible — an application that allows you to schedule updates even when you’re not near your computer — can keep your online persona active, even when you can’t.


13. Use Twitter to Update Facebook
Sometimes you just don’t have enough time to keep all your social networks up to date, but thankfully Facebook and Twitter play nice together with a little tweaking. Head to the Twitter app page on Facebook to begin the process of syncing your virtual social lives. After authorizing the Facebook app via Twitter, all your tweets will appear on Facebook as status updates.

14. Export Your Facebook Calendar to Your PC
Make sure you don’t miss any important events by exporting your Facebook calendar to either Microsoft Outlook or Apple iCal. Head to your Facebook calendar (located under the “Events” tab on the Facebook navigation bar) and click the settings icon. Click “Export,” and then choose either your Facebook birthday list or upcoming events. Your desktop’s calendar app should launch immediately, making the process even more streamlined.

Chrome Extensions for Facebook

15. Facebook Photo Zoom
Using this extension, you no longer have to click on the photos in your news feed in order to view them in full size. Simply move your mouse cursor over the image thumbnail and the larger version will pop up right in front of you. You can even adjust the zoom by moving the mouse back and forth over the photo itself. It’s like magic.


16. Revert Facebook Photo Viewer
If you’re not into real-time photo zooming, this extension turns back the clock on your Facebook’s photo feature. Rather than displaying pictures in the new “Theater” layout, photos will appear on their own pages, complete with the full comments section and “Like” options.

17. Facebook Chat Notifications
Have you ever left a Facebook tab open on your web browser and missed an urget message from a friend? This handy plugin produces a pop-up window on your desktop to notify you when someone needs to chat, ensuring you never miss an important bit of info.

Firefox Add-Ons for Facebook

18. Like the Page
If you’re a Firefox user, you can use this add-on to instantly share any web page they come across, even when the site doesn’t have a built-in Facebook share button. A small “Like” icon will pop up at the bottom of every browser window, and all it takes it a click to share your find with the world.

19. FB Purity
This plug-in returns your Facebook to an earlier day, back when spammers and useless clutter wasn’t a hinderance to your browsing habits. You can hide any type of notification you wish, including birthdays, relationship updates, tagged photos, links and much more. You can make your social experience as simple as you wish.

20. Facebook Auto-Logout
Do you hate it when you accidentally leave yourself signed in to the social network, only to come back to missed chat messages and anxiety over whether someone else was browsing your digital life? This handy add-on will automatically sign you out of your Facebook windows if you’ve been inactive for too long, ensuring that nobody can snoop your info

why-you-should-donate-more-money-to-charity-human-social.com

Why Donate Money

The most important point on the list is the first one about pivotal involvement, the rest of these points regarding donor behavior, and the way their platform has been built to validate these points.

1. Pivotal involvement – Everyone wants to think that their contribution was necessary and sufficient for the success of a fundraising campaign.

2. Being asked - It’s very simple, but people need to know that they’re personally invited to contribute.

3. Guilt - People start to feel bad if they’re in a position to help but don’t act on opportunities.

4. Compassion - Seeing campaigns that need support can trigger an emotional response, especially if the donor feels attached to the recipients of a particular campaign.

5. Transparency - Donors are more likely to give if they know exactly where their money is going and how much of it will get passed along to the cause.

6. Urgency – When time is running out, individuals feel more pressure to give.

7. Recognition - Having a good deed made public can have an impact on how people view the donor in a positive way.

8. Simplicity - Campaigns that have clear and straightforward goals are easier to understand and support.

9. Euphoria - Making a difference makes a supporter feel good because they know they did something worthwhile.

10. Upbringing - People who were raised in charitable families are more inclined to follow the family footsteps when it comes to giving.

11. Time of the year - Holidays and the end of the year before tax season are times when donors are motivated to contribute.

12. Guaranteed success - Knowing that a goal will definitely be reached eliminates uncertainty and makes it easier to contribute.

13. Campaigns in the news (Japan, Haiti) - Hearing about a specific fundraising campaign whenever a TV or radio is turned on, a newspaper is opened, or a website is loaded keeps the cause in the minds of potential donors.

14. Peer pressure – People are compelled to be a part of what their friends are involved in.

15. Celebrity endorsement – By contributing to campaigns that are championed by celebrities, donors feel like they’re more connected to their favorite stars because they’re supporting what they care about.

16. Ability to influence others - A contribution from one person can result in untold contributions from their network.

Just one question...

tell Your Soul What you did for doing for others?
Nothing nothing nothing please do something for others
after death or live you have to give ans to god that's y
i am bagging for whom who needs your support
please donate.
Its not marketing or spam this is reality so please don't take as joke

http://www.human-social.com/

Google+ Events Today's New Google Feature

Google+, the social network Google is integrating into almost all of its other Web services, is rolling out a new feature today: Events. The idea is to make scheduling events and keeping track of the details (attendees, photos, etc.) a breeze.
Creating an event
To create an event, simply head to your Google+ page. Click on Events in the left-hand side menu to open the details window.
There are a lot of stock pictures with small animations -- called "cinegraphs" -- added by default in the theme section at the top of the window, and they look pretty good. You'll find choices for cookouts, dinners, weddings, nightclubs, beaches, and so on. Pick your favorite or best-fitting cinegraph.

Creating a Google+ Event.

(Credit: Screenshot by Nicole Cozma/CNET)

Enter a title for your event, like "Cookout and beach time!" then adjust the invite settings so you can control who is inviting people to the event you're creating. Select a date and time for the event, and also a location. If you start typing in the box for location, Google will try to assist you by linking the Google Maps entry. You can add a description in the next text box. This area is good if you need to provide special instructions like what to bring, parking, or dress code. Finally you can add the people you want to invite to your event. Start typing a friend's name and Google+ will auto-complete it for you.
After all the setup, you'll be presented with a beautifully formatted event page.

Google+ event page.

(Credit: Screenshot by Nicole Cozma/CNET)

Attending Events
When you get invited to an event in Google+, you'll see a drop-down box at the top right-hand corner of the event information that lets you select your RSVP status. Before making your RSVP official, you can hover over the "Are you going?" button (see screenshot below). This will give you the option to check your availability in Google Calendar or see directions on a map that appears.

How to RSVP for an Google Event.

(Credit: Screenshot by Jennifer Guevin/CNET)

On the Google Event page, you and your guests will have the option to invite other people (over on the right side of the page).

How to invite other people to Google Events (click to enlarge screenshot).

(Credit: Screenshot by Jennifer Guevin/CNET)

Sharing photos
This next part is arguably the coolest feature in Google Events, and it's what the company spent the majority of the time on when describing Events at today's Google I/O keynote. During an event, attendees can share their photos in real time. For this, you'll need to download the new Google+ app for Android, then turn on what's called Party Mode. This mode lets you automatically upload videos and photos to the event page, sharing them with all other attendees. You'll also be able to see whatever photos other attendees take and upload.

After the event, you can continue to upload photos to your user "folder" either from your phone or your PC. An e-mail will be sent to attendees not using Google+ to ask them to upload theirs as well. If this feature catches on, it could be the first time in the history of parties that everyone taking photos at an event actually shares photos to one repository.
Whether it's a social event or work function, keeping track of everyone's photos and RSVP status is a snap with Google+ Events.
Check out the other announcements made at Google I/O 2012.

Beef Up Your Sales Strategy tips

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There’s no need to be scared of selling; it’s something that should be an integral part of every business. Startups are often focused on creating a great product. This is crucial to the success of any business. However, it is equally important to be able to convey the greatness of your product and company to the right people, in a way that makes them want to do business with you. Fail to sell your product effectively, and you sell your business short. If you have a solid product, it is important to be talking to the right people. Here are seven tips for closing deals.

1. Identify Your Targets

It’s easy to get carried away when promoting a product that you’re passionate about. It’s important to first identify those individuals whose organizations will get you the most traction. Creating a list prevents you from spending time chasing targets who will do little to help you. Remember, it’s easy to get distracted, so stick to your goals, and be strategic.

2. Make a Plan

Make sure you know your targets thoroughly and understand what drives them. You need to have a proposal in mind that you think will fit in with their motivations and concerns, so try to predict their needs. If necessary, talk to people who are in the same industry or close to the decision makers to get a feel for what will move the needle for them.
Sketch out a deal structure that will pander to their motivations and dull their concerns. This needn’t deviate from your own plans. For example, lengthening deal contracts in return for a larger sign-up bonus is one way of compromising. You’ll be surprised at how framing your deal differently can affect your target’s perception.

3. Network

Now that you’ve identified your targets and know what motivates them, you need to get close. On a basic level, start with LinkedIn to see whether you have mutual connections who may be able to introduce you. If you’re lucky and you have strong connections, you’ll get a good head start. However, the more face time you have, the easier it is to build rapport and trust. As such, find out where you can best approach your targets — at events, in Starbucks or even on the beach. Wherever they are, you need to know and you need to be there (no stalking, though!).

4. Pick Up the Phone

Face time is better than a telephone call, and telephone calls are better than emails. It’s easier to convey your message and capture your target’s attention verbally than in written form. Emails are easy to ignore and discard — particularly if you receive hundreds of them per day. Make sure to set aside enough time to hit the phones and cold call. After all, a cold call is still much more effective than a cold email.

5. Listen

Epictetus wisely said, “We have two ears and one mouth so that we can listen twice as much as we speak.” The most common mistake in sales is to talk without listening. Not only do people appreciate being listened to, but you can use your target’s response to craft a pitch that addresses them directly. Watch out for negative responses, such as “I’m not sure” or “I’ll have to think about it” — such responses indicate uncertainty and should be avoided. Take a second to craft a more careful response.

6. Don’t Be Afraid

Don’t be afraid to challenge — this shows you’re thoughtful and resourceful. If you’re pitch is responded to with negativity, don’t be afraid to ask why. Unless you ask, you won’t know what’s wrong. Often you’ll be surprised by the answer and be able to address the concern before it becomes a rejection.
Don’t be afraid to close. You need to let your target know what you want, or your conversation may become confusing. Feel free to be direct if you feel your message has been received positively. A short statement or summary confirming how future progress will be defined sets goals and puts you both on same page. For example, “Great! All I need now from you is a check for $9,000 and we can get started right away!” This way your target has understood what is required of them and will respond in a way that lets you know where you stand.

7. Follow Up

Nothing happens without a pipeline. Even a door-to-door vacuum cleaner salesperson has to build a pipeline; it’s just a simple fact of sales. You need to stay on top of your contacts and make sure you stay in touch on a regular basis. Regular contact ensures that a target thinks about you when he’s ready to proceed with the deal, or you may be alerted to changes in circumstances that provide an opportunity for you.
Make sure that you remember the details — “How was Paris? I bet it was amazing!” These details are conversation starters and show that you really care about the person beyond closing the deal. The more frequently you call or email, the more important it is to stay on top of the details.
What are your tips for closing deals? Let us know in the comments below.

Tech Concepts Changing the World

These companies are tapping into the public’s power to change the world through tech, whether it’s encouraging others to take up the challenge of living below the poverty line or helping teens give back to their local communities. While the companies are diverse, they are all on a mission to change our lives for the better and improve society.
Here’s a final roundup of the series, including exclusive video interviews with the founders of these innovative startups. To read more and watch the videos, click through to the full story, and check out the series and the roundups below to learn about more breakthrough companies.

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1. Live Below the Line

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Big Idea: Live Below the Line is an international challenge and social media campaign that asks participants to live below the poverty line, on a budget of $1.50 per day for five days.
Why It’s Working: The challenge is in its infancy, but it has already seen 25,000 users take it on, including celebrities such as Josh Groban and Malin Akerman. Funds raised through Live Below the Line have gone to many international charities focused on hunger and the developing world, including UNICEF and Malaria No More.

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2. She’s the First

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Big Idea: She’s the First is an international organization that inspires millennials to host fundraisers for girls seeking education in the developing world.
Why It’s Working: The company is growing dramatically, from sponsoring 36 girls in its first year of operation to 136 last year. In 2012, the nonprofit hopes to sponsor 300 girls in the developing world.

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3. Clean Currents

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Big Idea: Clean Currents offers businesses and residents clean energy at prices on par or below their utility company’s rates.
Why It’s Working: The green energy company has built a social media following by offering Facebook rewards, enticing young brand advocates to convince their parents to switch to green energy.

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4. Do Something

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Big Idea: DoSomething.org is a platform that mobilizes teens to effect social change. Issues range from recycling to teaching senior citizens how to use the Internet to bullying.
Why It’s Working: By creating campaigns that don’t require money, an adult or a car, DoSomething.org empowers teenagers to help others and do good.

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5. Asahi Kasei & Code d’Urgence

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Big Idea: Asahi Kasei developed an RFID-enabled cellphone charm to hold medical records and important health care information, while France’s Code d’Urgence created a QR code with similar abilities.
Why It’s Working: Mobile electronic medical records are the way of the future and can be crucial in the event of an emergency. These tools are highly mobile, and they equip individuals with their medical history wherever they go.

Social Media Beginner’s Guide By SagarGanatra

Whether it’s keeping up on the latest web memes on Reddit or Tumblr, following your favorite comedians on Twitter, professionally networking on LinkedIn, or staying in touch with college friends on Facebook, social media has become an integrated and constant part of our everyday lives.
To digital natives, it may be difficult to imagine a world where these tools aren’t at our fingertips, but the fact is, new users join these services every day. For the uninitiated, check out our beginner’s guides to get started on Tumblr, Twitter, Reddit, LinkedIn and Facebook.

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1. The Beginner’s Guide to Tumblr

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This micro-blogging platform brings together bloggers, brands and tastemakers. Whether you want to create your own content or curate and share the stuff on the web you dig the most, Tumblr give you a user-friendly, beautiful way to get started.
If you’re already comfortable tumbling, check out these our tips and tricks for power users:

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2. The Beginner’s Guide to LinkedIn

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It may not be the sexiest social network out there, but LinkedIn now has 161 million members in more than 200 countries, making it the world’s largest professional network on the web. Our beginner’s guide will walk you through everything you need to tackle today’s job market, from creating a profile to finding professional organizations and applying for jobs directly from the site.
Already have a profile? Our tips for advanced users will show you how to get even more out of LinkedIn:

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3. The Beginner’s Guide to Reddit

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Reddit is the web’s most popular message board. If you’re new to the site, you may be overwhelmed by the mishmash of text links, comment threads, points and upvotes but sticking with it reveals what really distinguishes Reddit: its community. Our guide takes you through the Reddit culture, how to submit a story, upvoting and downvoting user submissions and more.
Once you’ve posted a couple of stories to the site, check out what other Redditors have been able to do with this social network:

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4. The Beginner’s Guide to Facebook

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As the world’s largest social network, Facebook boasts 900 million users worldwide. But even if you’re already on Facebook, there’s plenty aspects of the service that are worth reviewing. Our guideline recaps the network’s main features and policies.
For a more in-depth look at the world’s most popular social network, check out these additional resources:

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5. The Beginner’s Guide to Twitter

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Share news updates, links or one-liners 140 characters at a time with this social platform, which lets you communicate with and follow people from around the world. Our beginner’s walkthrough takes you through everything you need to get tweeting, from creating a profile to retweeting and direct messaging.
Racking up followers faster than Ashton Kutcher? Check out these pro tips to stay on top of your Twitter game: